Joico Rolls Out Clinicure

According to the American Academy of Dermatology, half of both men and women will experience hair loss by the time they have reached their fifties. As men and women age, these numbers continue to climb reaching as high as 75% of the population later in life.

Most people wash their hair every day without paying attention to scalp
hygiene. By protecting your scalp and hair today, you can help reduce the
risk of developing thinning hair tomorrow. Clinicure Botanical Thinning Hair Solutions from JOICO can help, promoting thick and lustrous hair, while visibly reducing the appearance of thinning hair, says the company.

Clincure cleanses the scalp of DHT. Since pattern baldness is caused by
sensitivity to DHT, reducing build-up on the scalp helps to return the hair
to its optimal growth cycle.