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New BCA web presence, advisory board.
June 7, 2010
By: TOM BRANNA
Editor
In 2010, Joico is leading the charge in driving Breast Cancer Awareness at a grassroots level, according to the company. Providing both strategic planning and tactical tools, Joico will unveil its Breast Cancer Awareness (BCA) web presence to the salon community, allowing them to build awareness and participate in fundraising for breast cancer research. To encourage Joico salons and stylists to actively become involved in the fight against breast cancer, Joico has established a Breast Cancer Awareness Salon Advisory Board, consisting of key leaders in Joico salons across the country. They in turn have created a “Virtual Toolkit” to give salons the resources they need to launch a campaign of their own. Scheduled to go live July 15, 2010, at www.joico.com
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