Jolen Creme Bleach is celebrating its major milestone this year with the first major packaging update since the product first graced the shelves some 50 years ago. The iconic logo and package color will remain the same, however new package design freshens up the brand's look and offers 20% more product and a mixing cup to make it easier for blending the ingredients at home. 

“Listening and responding to feedback from our loyal users led to the enhanced packaging,” explained Jeff Kossak, vice president of Jolen Inc., a privately-held, family owned company headquartered in Fairfield, CT “

Launched in 1964 by entrepreneur and beauty pioneer Evelyn Kossak, who still plays an active role in the company, Jolen remains committed to helping women feel beautiful and confident. “While our look on the outside has changed a bit, our mission as a company has remained the same over the past 50 years: to help women maximize their natural beauty by empowering them with confidence,” said Kossak, president of Jolen Inc..