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Bobbi Brown’s five-year-old brand expands with new products, store openings and the promotion of her son as CEO.
April 14, 2025
By: Lianna Albrizio
Associate Editor
Jones Road, founded by Bobbi Brown in 2020, is paving a new road ahead with a new products and retail expansion on the horizon.
The brand is expected to launch a new complexion product, segue into the fine fragrance category and open stores in Chestnut Hill in the vibrant retail cities of Austin and Boston.
Its website will also include Australian shipping and additional countries in the European Union, per reports.
Jones Road is fostering this success with the promotion of Brown’s son, Cody Plofker, as CEO and Chrissy DeVries, as chief operating officer.
Industry sources estimate Jones Road surpassed $160 million in revenue last year.
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