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Jouviance Enters US Market

Canadian skin care range to be stocked at CVS.

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By: Christine Esposito

Editor-in-Chief

Canadian skin care brand Jouviance is moving into the US via CVS. The initial plan includes 2,000 pharmacies initially and is expected to expand to 3,000 and 4,000 doors, according to the Montreal-based firm.
 
“We are extremely proud of this launch,” said Francis Maheu, co-founder and CEO of Functionalab Group, which owns Jouviance. “Jouviance was hand-picked following a very rigorous selection process among more than 100 international brands, recognizing the brand's innovation and differentiation as well as the efficacy and outstanding quality of all products. The launch is an unprecedented opportunity to access a colossal market and aligns with Jouviance's momentum in Canada and around the word.”
 
Jouviance launched in South Korea last year.
 
You can see Jouviance’s CVS presence in this Happi slideshow.

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