JuE Wong Moving To Elizabeth Arden

Elizabeth Arden, Inc. has hired JuE Wong as president, Elizabeth Arden Brand, effective August 3, 2015. 
 
A seasoned professional within the beauty industry, Wong was previously CEO of StriVectin and Astral Brands and also held several leadership positions for brands including N.V. Perricone M.D. Cosmeceuticals and Murad. Wong was a keynote speaker at Happi’s 2014 Anti-Aging Conference & Tabletop Exhibition last year. (This year’s event will be held September 10-11 in New Brunswick, NJ).
 
Along with significant industry experience, Wong has strong international expertise in developing new markets, particularly in Asia; opening new distribution channels; and leveraging strong retail relationships around the world. This knowledge and experience in key global beauty markets will be instrumental as the Elizabeth Arden brand looks to accelerate its growth internationally, the company said.
 
As the flagship Elizabeth Arden brand enters the next phase of its multi-year repositioning, the company will leverage Wong’s experience to attract new consumers, grow market share and enhance brand equity. The repositioning efforts will be supported by a robust pipeline of product innovation, increased digital capabilities, and multi-channel international expansion.
 
“With extensive commercial and marketing experience, as well as a proven track record in growing brands internationally, JuE’s dynamic leadership skills will leverage our existing capabilities and be a strong complement to our current organization,” commented E. Scott Beattie, chairman, president and CEO, Elizabeth Arden, Inc. “JuE is a demonstrated leader in the beauty industry with specific expertise in developing and growing multiple prestige skincare brands that are based on highly efficacious performance. Given the Elizabeth Arden brand’s science and spa-based heritage, we believe JuE is uniquely qualified to drive the global potential of the brand.”
 
The company also announced that it has signed a joint venture agreement with Asian prestige beauty distributor Luxasia Ventures Pte Ltd for the Southeast Asia region. The accord will commence operations in the first fiscal quarter of fiscal 2016.
 
“The joint venture between Elizabeth Arden and Luxasia in Southeast Asia and Hong Kong is an important step towards the reorganization and a faster development of our brands in this strategic part of the world,” said Eric Lauzat, president, international. “ The expertise of the Luxasia Group in Asia will allow us to better deploy the Elizabeth Arden brand in the prestige distribution and to provide our John Varvatos and Juicy Couture fragrance brands broader geographical prestige distribution in the fast growing Asian fragrance market. We are delighted to partner with such an important and experienced local player and look forward to fast and sizeable growth in the region.”