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Just Moi, launched under the Revlon Fragrances umbrella, is “deliciously addictive” with notes of magnolia, cacao blossom and plum nectar.
July 14, 2025
By: Lianna Albrizio
Associate Editor
Juicy Couture Fragrances has a new juice… and it’s all about celebrating individuality.
Just Moi is a bold new eau de parfum for the confident, expressive woman who lives by her own rules, per marketers.
Launching under the Revlon Fragrances umbrella, Just Moi builds on the legacy of the iconic Viva La Juicy collection – ushering in a new chapter that resonates with today’s beauty-forward generation.
“For nearly two decades, Juicy Couture Fragrances has been a defining force in the perfume industry,” said Ron Rolleston, general manager of Revlon Fragrances. “As Revlon Fragrances continues to evolve, we remain dedicated to leading innovation while embracing the next generation of fragrance lovers who are eager for bold and exciting new scents.”
Designed by perfumers Gabriela Chelariu and Alexis Grugeon, the fragrance billed “deliciously addictive” opens with magnolia, cacao blossom and a kiss of plum nectar. The The dry-down includes cacao bean, velvety vanilla-ambrox, sandalwood and warm musk.
The elevated packaging with a bottle inspired by vintage French champagne glasses reinforces the fragrance’s bold femininity and effortless elegance with its sculpted silhouette, soft pink hue and luxe gold detailing finished with a textured black ribbon and gold script.
Just Moi by Juicy Couture Fragrances is available online at Amazon, Ulta, Macy’s, Boscov’s and Belk with in-store availability starting in early August, and at Nordstrom this fall.
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