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Juicy Couture To Launch New Scent

Peace, Love & Juicy Couture debuts in September.

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By: TOM BRANNA

Editor

In a nod to the 1960s, Juicy Couture will introduce Peace, Love & Juicy Couture, a new scent, this fall. The scent, developed by Givaudan’s Rodrigo Flores-Roux, has top notes of Meyer lemon tree blossom, wild hyacinth, sweet apple accord and black currant bud absolute; a heart of sambac jasmine absolute, star magnolia, Malibu poppy, honeysuckle and linden blossom, and a drydown of orris extract, sheer patchouli flower and enveloping musks.

The EDP spray will be available in three sizes: 1oz. ($52), 1.7oz. ($67) and 3.4oz. ($87). Peace, Love & Juicy Couture will also be available as a 0.25oz. eau de parfum rollerball for $18. Ancillaries include an 8.6oz. body lotion for $45, an 8.6oz. shower gel for $40 and a 6.7oz. body creme for $55.


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