Julep Beauty Relaunches into Nail Category After Five-Year Hiatus

After a five-year hiatus, beauty brand Julep is leaping back into the nail category with the unveiling of its relaunch of a new “21-free” gel nail polish collection.

This means the polish is free from 21 ingredients such as formaldehyde, parabens, cyclic silicones, phthalates and more.

The collection, which features a “clean” formula, is designed for consumers who want a quick air-drying, salon-quality, long-lasting shine without compromising on health or environmental standards, the brand says.

The collection includes an array of nine carefully curated shades with a specially designed round brush for smoother, easier application. The buildable formula offers versatile coverage, ranging from sheer to full to classic naturals and bolder hues. Shades include: Sweet as Sugar; Petal Pink; Natural Nude; Barely Beige; Tippy Taupe; Lovely Latte; Bubbly Berry; Express Espresso; and Chill Out Cherry.

“At Julep, we’ve always been committed to offering high-quality, clean beauty products that customers feel confident using,” said Sara Mitzner, vice president of brand marketing at AS Beauty. “What many people don’t know is that Julep actually started as a nail polish brand. We’re so excited to bring Julep Beauty back to its original roots – but with a modern, clean twist that resonates with today’s beauty consumers.”

Julep’s 21-Free Gel Nail Polish on Amazon for $14.