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The initiative is dedicated to celebrating mothers, teachers and community leaders.
December 15, 2024
By: Lianna Albrizio
Associate Editor
Skincare brand Jurlique USA has launched a Holiday Heroes Campaign to help mothers, teachers and community leaders feel cared for this holiday season.
According to Yahoo News/YouGov, 43% of women and 32% of men report heightened stress and anxiety during the holiday season, largely due to demands to make the holiday special. With this campaign, the brand hopes to inspire others to pause and reflect on the people in their lives who bring the holidays to life through their generosity, creativity and care.
This year, Jurlique is offering a one-year supply of its holistic skincare products to one deserving “holiday hero.”
“Jurlique has always been about nurturing the beauty that comes from within and fostering a sense of well-being,” said Marlene Griffith, manager of marketing and digital. “We know that behind every cherished holiday memory is someone who went above and beyond to make it happen. Through the Holiday Heroes Campaign, we want to highlight and celebrate these individuals who embody the true spirit of giving.”
In addition to Jurlique’s annual “12 Days of Gifting,” the brand is giving away a one year’s supply of skincare to one a holiday hero. Participants are invited to nominate their holiday hero by sharing their story online. Whether it’s a loved one, friend or community member, the initiative affords people to shine a spotlight on someone whose dedication and effort make the holidays unforgettable.
Prospective participants are asked to click the Instagram link in bio to agree to the terms and conditions and enter your information. Submit a nomination by tagging a holiday hero on the corresponding Instagram post.
For a bonus entry, they can share an Instagram story with the tag @jurliqueusa featuring their holiday hero and why they deserve to win. For two bonus entries they can share an in-feed post explaining why the holiday hero deserves to win and tagging @jurliqueusa.
The giveaway is open from Dec. 18 at 12pm PST to Dec. 23 at 12pm PST. The winner will be announced on Jan. 15, 2025 via direct message.
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