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New value line features a variety of personal care products.
February 23, 2011
By: TOM BRANNA
Editor
CVS/pharmacy rolled out Just the Basics, a new line of household essentials that brings smart simplicity to shopping for everyday value, according to the company. With nearly 100 items available, and plans to expand the line, Just the Basics offers customers’ quality essentials at the lowest prices on CVS/pharmacy shelves every single day. The range includes household, beauty, baby and personal care. “We know our customers want the option to save where they can so they can spend where they want,” said Grant Pill, vice president of merchandising for CVS/pharmacy. “Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy.” More info: www.cvs.com
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