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Just What the Doctor Ordered

DermStore.com creates "Physician Strength" section.

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By: TOM BRANNA

Editor

Online skin care retailer DermStore.com has created a new “physician strength” sections offering 50 doctor and spa-exclusive brands.

“Our goal is to provide DermStore customers with a personalized shopping experience. We are the largest online beauty retailer, with over 500 brands, 19,000 skus and 66,871 product reviews. With such a large selection, we needed to organize the information and products in a way that was informative and streamlined,” explains Dan Obegi, DermStore.com CEO.
“With the Physician Strength Section, we’re able to offer not only hard to find medical and spa-grade brands in a user-friendly format, but also provide useful information, video tutorials, reviews and expert insight from our medical director, board-certified dermatologist Dr. Ashley Magovern.”

The Physician Strength section divides the brands into three categories: Medical Grade, which currently features 39 brands, Spa Exclusive, featuring 19 brands and Physician Recommended, featuring 8 brands.

In addition, Dr. Ashley Magovern, the website’s medical director and a board-certified dermatologist, will provide insights, and will deliver first hand product reviews and top picks .

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