Company News, New Products

JVN Introduces Limited-Edition Complete Air Dry Cream For Pride Month

The soft styling cream adds buildable, touchable hold, allowing natural texture to shine while reducing frizz by 97%.

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By: Lianna Albrizio

Associate Editor

JVN’s bestselling Air Dry Cream has been given a #Pride2022 makeover.
 
The soft styling cream adds buildable, touchable hold, allowing natural texture to shine while reducing frizz by 97%. 
 
The cream has been repackaged in rainbow colors in celebration of Pride Month to represent living colorfully and being true to oneself.
 
In partnership with #YouAreEssential, the colorful packaging was designed by artist Zipeng Zhu. #YouAreEssential is a national crisis relief organization that provides funding, resources, and educational tools to promote sustainability and impact to essential workers.
 
Zhu is a Chinese-born artist, designer, art director, illustrator and animator in New York City. He is a member of the LGBTQIA+ Community, but he also dedicates his work to supporting and amplifying voices for the community.
 
The JVN Complete Air Dry Cream Limited Pride Edition retails for $24 and is available now on JVNHair.com.
 

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