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Touch in Sol touches down stateside with a variety of makeup and skin care.
January 10, 2018
By: Melissa Meisel
Infusing fun and function into the everyday has long been the foundation of Korean beauty marketer Touch in SOL. Inspired by the mantra “Beauty should never be boring!” and the pulsating artistic energy of Seoul, South Korea, the brand is launching its first e-commerce site for the US market, www.touchinsol-us.com. The site features the complete product range across the eye, lip, face and skin care categories as well as well full ingredient lists, social media and free gift with purchase opportunities. “We view our e-commerce site not only as a sales generator, but as a brand experience portal that aids in consumer education,” said founder Sean K. Lim. “Here we can share our brand story and foster a close relationship with consumers, solicit direct feedback and invite loyal fans into the product development process.”
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