K18 Names New Chief Marketing Officer

Hair care brand K18 has a new chief marketing officer.

Past L’Oréal executive Audrey Dorfman brings experience in scaling beauty brands and crafting impactful marketing strategies. Her new appointment marks a significant milestone for the brand as it embarks on its next phase of growth, officials said.

Audrey joins K18 following a successful tenure at L’Oréal, where she played a pivotal role in the global marketing success of CeraVe. Her expertise in digital marketing, social commerce and the evolving creator economy positions her to elevate K18’s presence in the competitive haircare market.

Under Dorfman’s leadership, K18 aims to deepen its connection with consumers through innovative, community-driven marketing initiatives and culturally resonant campaigns.