Kelly Ripa Signs on with Colgate Total

Colgate Total and television personality Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene.

Ripa’s involvement in the campaign is inclusive of television creative, digital, social and PR activations with a new TV commercial which will air today. The new spot showcases Ripa making small changes in her routine and lifestyle to help improve her health while also communicating how Colgate Total toothpaste plays an integral part in achieving a healthy mouth.

As part of the overall campaign, Colgate Total will be rolling out various elements on its website and the Colgate Facebook page.Among those are tips from health coach Dr. Roshini Raj and incentives for consumers to commit to improving their oral health, according to the company.