Company News, New Products

Kérastase Debuts Spécifique Divalent Hair Care Collection

Leading L’Oréal beauty company adds cleansing and styling products for combination tresses.

Kérastase’s newest innovation – the Spécifique Divalent Collection – is a dual-action routine with amino acids and ceramides for combating an oily scalp and hydrating dry ends. It launches this month.
 
This trio of personal care products is rooted in the skinification of hair, featuring a balancing shampoo, intensive, weekly clay cleanser and a rehydrating mask that absorbs oil while invigorating the scalp and leaving hair soft, shiny and volumized, according to the company. It also recently rolled out a textured hair range.
 


Kérastase’s newest innovation is a dual-action routine with amino acids and ceramides for combating an oily scalp and hydrating dry ends.


The new Kérastase Spécifique Divalent line is billed as the first dual action balancing trio balances sebum levels while hydrating dry ends, creating soft, nourished, clean hair that lasts. Breaking the cycle of constantly washing with the wrong products, the Spécifique Divalent collection is infused with amino acids to provide instant care to the fiber, as well as a balanced pH formula to further protect hair against oxidative stress.
 
With all of summer’s elements, from salt, sand, pollution particles and more, this Kérastase collection will help ease the transition into fall, ridding us of the seasonal build-up and creating soft, nourished hair that has lasting freshness, according to the leading beauty company.
 

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