Kérastase Introduces Nutritive Collection Expansion

Kerastase has introduced a new healthy hair ritual to tackle the driest of hair: the newly optimized Nutritive Collection.  The brand's parent company, L'Oreal, is one of Happi's Top 30 Household and Personal Products Companies for 2022.

Around for over 50 years, Nutritive has been reinspired with seven newly reformulated products and three new products. Infused with plant-based proteins that nourish hair with essential nutrients to retain moisture, and niacinamide to strengthen the hair fiber, Nutritive delivers deep nutrition, soft hair and 85% more shine. The collection retails for $38-$63 and available May 22 at kerastase-usa.com; June 5 in select Kérastase salons; June 6 at Sephora.com; and June 16 in Sephora stores. 

The light, milky heat protecting, leave-in mist revitalizes the hair by providing more strength, elasticity and nourishment for fine to medium dry hair. Formulated with plant-based proteins and niacinamide, the mist protects from heat up to 450°F and provides +82% deep conditioning, making the hair easy to comb and detangle, as well as -98% less breakage. This treatment also reduces frizz and flyaways while giving hair instant suppleness, radiant shine and satin touch. Retails for $45 and is available June 2023 at kerastase-usa.com, Sephora.com and select Kérastase salons.

 

A hydrating split-end serum for dry hair, this formula provides high nutrition and acts as an ultra-sealing split ends concentrate, powered by a vitamin-in-oil blend, that provides two times less split ends and instant smoothness. This nourishing oil also helps prevent and reduce split ends by providing +99% stronger hair and +81% shine. Retails for $45 and is available June 2023 at kerastase-usa.com, Sephora.com and select Kérastase salons.

A hydrating scalp serum for dry scalp, this milky fast-absorbing formula is formulated with a vitamin blend and niacinamide to moisturize dry scalp for immediate comfort, leaving the scalp healthy and refreshed. It can be applied to the scalp on wet or dry hair. Retails for $58 and is available June 2023 at kerastase-usa.com, Sephora.com and select Kérastase salons.

A hydrating shampoo that cleanses and replenishes normal to dry hair. Formulated with plant-based proteins and niacinamide, this lightweight formula conditions and detangles hair while boosting shine by +90%. Retails for $38. Available June at kerastase-usa.com, Sephora.com and select Kérastase salons.

A high nutrition rich shampoo that cleanses and deeply replenishes dry to very dry hair. Formulated with plant-based proteins and niacinamide, this nourishing formula detangles and conditions the hair while adding +77% strength and boosting shine by +85%. Retails for $38 and is available in June at kerastase-usa.com, Sephora.com and select Kérastase salons.

A reformulation of the iconic mask with the orange top, this ultra-concentrated hair mask deeply hydrates and strengthens very dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this formula provides +89% conditioning, making the hair easy to comb and detangle, as well as +96% stronger hair and +79% shine. Retails for $63 and is available June 2023 at kerastase-usa.com, Sephora.com and select Kérastase salons.

This hair mask deeply nourishes and strengthens very dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this indulgent formula provides +89% conditioning, making the hair easy to comb and detangle, as well as +98% stronger hair, +116% shine and reducing frizz. Retails for $63 and is available June at kerastase-usa.com, Sephora.com and select Kerastase salons.

An overnight leave-in hair serum that provides eight hours of overnight nourishment for soft and easy-to-style hair in the morning. Formulated with plant-based proteins and niacinamide, this luxurious cream protects from pillow friction, providing -84% less frizz and +98% strength. Retails for $59 and is available June at kerastase-usa.com, Sephora.com and select Kerastase salons.

This high-nutrition light detangling conditioner deeply hydrates dry hair fine to medium. Formulated with plant-based proteins and niacinamide, this creamy formula provides +85% conditioning, making the hair easy to comb and detangle, as well as +99% strength and +116% shine. Retails for $42 and is available June at kerastase-usa.com, Sephora.com and select Kerastase salons.

This anti-frizz heat protecting leave-in cream nourishes the hair to provide more strength and hair manageability for dry hair medium to thick. Formulated with plant based proteins and niacinamide, this formula protects from heat up to 450˚ and provides 79% deep conditioning making the hair easy to comb and detangle, as well as -85% less frizz and +97% stronger hair.  After each use, hair regains suppleness, instant softness and shine. Retails for $45 and is available June 2023 at kerastase-usa.com, Sephora.com and select Kerastase salons.