Kérastase Lands Anja Rubik

Supermodel Anja Rubik is the new face of the Kérastase Visions of Style II campaign. This photo series, a collection of 10 images depicting dynamic new hairstyles, brings to life the groundbreaking new product L'Incroyable Blowdry, according to Kérastase.

    
“Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anja as the face of Visions of Style II for L'Incroyable Blowdry,” says Vincent Nida, GM, Kérastase. “A woman's hair is an expression of her identity. Anja's transformation into these 10 personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature.”


L'Incroyable Blowdry by Kérastase is a new reshapeable heat lotion that makes blowdrys last longer by providing optimal shapeability and infinite options to style and restyle, all with no stiffness and perfect results. L'Incroyable Blowdry features Stimuli Responsive Styling, the very first launch of this patent-pending reshapeable microwax technology. The product's micro particles are stimulated by heat such as a blowdryer, which locks the hairstyle in. The micro particles can then be reactivated without reapplying product for multiple restyling opportunities. More than perhaps any other styling product, L'Incroyable Blowdry is the supreme embodiment of the “Kérastase touch”: soft and never stiff, hair is luscious, infused with life and movement, all while maintaining unprecedented styling power. L'Incroyable Blowdry will be available in Kérastase salons from February 2016.


“I've been faithful to Kérastase products for many years. I'm so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element,” said Rubik. “For me, it's important to grow and constantly change and evolve. I love that L'Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair.”