Keratin Complex Partners with Celebrity Stylist Virginie Moreira for Tommy Hilfiger New York Fashion Week Show

Keratin Complex, a leader in professional smoothing, hair care, styling and hair color products, partnered with celebrity stylist Virginie Moreira to help create hairstyles that embodied not only the Tommy Hilfiger woman and man, but the experiential event itself. 

 

Clear hair trends emerged including side ponytails, double twists and textured looks that underscored the diversity of looks and hair types of the models.

 

VIP guests at the event included Travis Barker, Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss and John Legend.

 

“Tommy Hilfiger is an iconic brand that certainly didn’t rest on its laurels. The hair looks designed by Virginie were completely in sync not only with the event, but with our Keratin Complex ethos of providing beautiful hair every day to everyone – no matter the hair’s texture or fabric,” said Zoe Hyams, senior vice president marketing and PR, Keratin Complex. “It was the perfect example that beautiful, healthy hair is always on trend.”

 

Keratin Complex shares how to get some of the amazing hair looks shown on the runway below:

Modern Wave

Virginie prepped the model’s hair by applying a small amount of Keratin Complex Infusion Keratin Replenisher (4 oz. / $43) to mid-shafts and ends of completely dry hair. Next, she applied a generous amount of Keratin Complex Volumizing Foam (8 oz. / $24) to base of hair and used fingers to blow-dry hair back until dry. She then applied Keratin Complex Molding Paste (5 oz. / $24) around hairline and work product into hair with fingers (or wide brush if you want to) while creating a ponytail pulled to the side of the head. Consumers can add moveable texture to the ponytail by spraying through Keratin Complex Texturizing Spray (5 oz. / $24) throughout the ends. Finish with a light mist of Keratin Complex Flex Hold Hairspray (9 oz. / $26).

This was a standout hair look during the show with beautiful texture. Prep hair by dampening it generously with Keratin Obsessed Multi-Benefit Treatment Spray (5 oz. / $26) throughout the hair. Start by sectioning and applying Keratin Complex Infusion Keratin Replenisher (4 oz. /$43) from mid-shaft to ends and layer with Keratin Complex Volumizing Foam (8 oz. / $24). Split the section into two halves and twist one section over the other and continue the motion from base until you reach the ends of hair. Using a dab of Keratin Complex Styling Lotion (5 oz. / $24), twirl the ends into a curl with your finger to lock in each twist. Continue until the whole head is complete. When runway ready, carefully undo the twists starting from the bottom and use fingers to separate. For extra volume, consumers can use a wide-tooth comb and pick the roots. Finish with Keratin Complex Shine Spray (3 oz. / $24) and Keratin Complex Flex Hold Hairspray (9 oz. / $26).

 

To recreate the hair looks shown, Keratin Complex products can be found at local professional beauty distributors, SalonCentric or online at www.keratincomplex.com.