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Color.Me part of Beauty without Bunnies program.
September 17, 2015
By: Christine Esposito
Editor-in-Chief
PETA has expanded its designation to include the Color.Me by Kevin.Murphy color range in its Beauty Without Bunnies program. “We are thrilled to be able to add this important designation,” said Murphy. “Our primary focus for the line was creating fashion-forward hair color with natural looking results. The second focus was hair health, which is why infused the range with natural ingredients like Honey, Shea Butter and Pomegranate. We always look to source ingredients that are cruelty free and environmentally friendly. We really care about where our ingredients come from and look for sources that share our values.”
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