Key Bumble & bumble, Darphin Appointments

Estée Lauder Companies announced key appointments for two of its brands. Amber Garrison has been named senior vice president, global general manager, Bumble and bumble, effective immediately. She will report directly to Jane Hertzmark Hudis, group president, and will join the company's Extended Executive Leadership team. 


Jean-Guillaume Trottier will expand his responsibilities to include Darphin as global brand president, Jo Malone London and Darphin, effective January 1, 2019. He  will report to Hudis on Darphin and join her leadership team. He will also continue reporting to Fabrice Weber, president, prestige and artisanal fragrances and new brands empowerment group, for his Jo Malone London responsibilities. Trottier will remain on the company's executive leadership team.


Anne Troussicot has been appointed senior vice president, global general manager, Darphin, effective January 1, 2019. She will report to Trottier, and she will join Hudis's leadership team as well as the company's Extended Executive Leadership Team. These updates are a testament to the strength of the company's talent and leadership and its continued commitment to maximizing the potential of growing well-positioned brands in the portfolio, according to ELC.


Garrison will be responsible for capturing the new dynamic opportunities in today's hair care category. Her focus will include reinforcing Bumble and bumble's cutting-edge salon-born DNA, accelerating fast growing consumer segments, channels and markets, spearheading new product and commercial innovation and accelerating the brand's digital footprint.


Hudis said, “Amber brings to Bumble and bumble a track record of strategic leadership, keen understanding of prestige beauty and deep expertise in developing strategies to ignite growth. Her vision, collaborative leadership style, and focus on executional excellence make her uniquely suited to lead Bumble and bumble into a new and exciting future in North America and around the world.”


Most recently, Garrison was vice president, corporate strategy at the company, where she successfully led the company's annual Strategic Planning process for three years, including the development, deployment, and operationalization of the 10-Year strategic compass and corporate strategy. Garrison joined the company in March 2013 in a strategy role supporting the portfolio of current Executive Group President John Demsey, which included Bumble and bumble at the time. 


Trottier and Troussicot will work closely with global and regional teams to capitalize on Darphin's on-trend high-performance botanical skin care to drive global growth and expansion. Their focus will be building Darphin's hero products, accelerating the brand's social media and digital footprint, driving fast-growing brand-building channels and leveraging its recent successful launch in China.


“I am thrilled to bring these two incredibly talented executives to Darphin,” said Hudis. “Jean-Guillaume's extensive experience leading teams and growing luxury brands globally is the perfect complement to Anne's hallmark capabilities of being a brand builder, creative marketer and disruptive strategic leader. They are the perfect leaders to leverage the unique DNA of Darphin and maximize the brand's global potential.”


Under Trottier's leadership for the past seven years, Jo Malone London sales increased sixfold and the brand expanded its global footprint in key markets including China, Korea, Brazil, India and the Philippines. Previously, he served as VP/GM-M·A·C, EMEA and U.K., and brand manager, M·A·C, France. 


Troussicot spent nearly two decades in various affiliate, regional and global positions in France, the UK, and Europe/Middle East/Africa (EMEA) across numerous brands in the company. Most recently, she held the role of VP/GM-Estée Lauder and Origins, EMEA. In that role, she was integral to the design and successful implementation of Estée Lauder's regional strategy across 17 affiliates, generating retail momentum and unprecedented growth for the brand in the region, and driving the acceleration of the brand's digital-first strategy.