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The immersive experience with founder, Grammy-winning singer Alicia Keys, offers Alexa customers holistic beauty and wellness rituals.
Keys Soulcare, a holistic beauty and skincare brand founded by Alicia Keys and ELF Beauty, is teaming up with Amazon Alexa.
The Keys Soulcare Alexa theme will offer Echo customers a spin on their daily Alexa interactions. The partnership presents an opportunity for the community to build a stronger connection with Keys Soulcare’s philosophy of a comprehensive self-care journey narrated by Keys, inviting her into their homes and daily lives.
To enable the theme on Echo devices, customers can say, “Alexa, enable the Keys Soulcare theme.”
Once enabled, Alexa customers can immerse themselves in positive energy and good vibes through inspiring words, music and beauty and skincare tips from the Grammy and Tony-award winning artist and entrepreneur, as they learn more about the brand and its line of dermatologist-developed product offerings that focus on wellness being. This line was launched on Amazon Premium Beauty in January 2024.
“With our new Alexa experience, we’re bringing the philosophy of Keys Soulcare and infusing it into people’s daily lives, helping them to create empowering beauty rituals that nurture their whole selves,” said Alicia Keys. “There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun – I am filled with gratitude to connect with Alexa users in this special way.”
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