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Makeup collection now sold online at retailer.
October 21, 2025
By: Melissa Meisel
KimChiChic Beauty, the cult-favorite cosmetics brand founded by global drag superstar Kim Chi, is expanding its retail footprint by launching on Ulta.com, the leading online destination for beauty in the U.S.
Known for its bold pigments, playful packaging and commitment to self-expression, KimChiChic Beauty is beloved by makeup artists, influencers and beauty fans alike.
Founded in 2019 by Kim Chi and powered by Bespoke Beauty Brands, KimChiChic Beauty celebrates artistry, individuality and confidence.
The Ulta.com launch features best sellers like the viral Puff Puff Pass setting powder, Undercover Hoe concealers, Teddy Kim full face palettes, Candy Girl Fake Freckle, Thailor blushes, bronzers and contours.
“When I founded KimChiChic Beauty, my dream was to break the mold and create a brand that celebrates individuality, creativity, and the transformative power of makeup,” said Kim Chi. “The Ulta.com launch is an iconic moment for us and I’m excited to continue to spread glam and confidence to even more beauty lovers!”
“Ulta is a true beauty powerhouse, a go-to destination with a powerful loyalty program that keeps consumers coming back for more,” said Stacey Tank, CEO of Bespoke Beauty Brands, owner of KimChiChic Beauty. “We’re thrilled that consumers can now buy the KimChiChic products they love and rack-up their Ulta Beauty Rewards at the same time.”
According to the company, the Ulta.com launch marks a pivotal moment in KimChiChic Beauty’s expanding retail footprint, which includes prior successful launches on the TikTok Shop, CVS, Amazon, JCPenney, Shoppers Drug Mart, London Drug, Happy Beauty Co. and Nordstrom online.
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