Kind to Biome Enters Retail Partnership with Dover Street Parfums Market

Kind to Biome is entering its first retail partnership with Dover Street Parfums Market (DSPM). 

 

During the month of May, DSPM will host an installation featuring brands and products that have acquired the Kind to Biome mark – showcasing products that work with the billions of microorganisms on the skin.

 

The installation in the retail space is the first of its kind and will focus on building insight and awareness around microbiome-first skin and scalp care.

 

Featured brands are Haeckels, Tiny Associates, The Nue Co. and Pelegrims.

 

“This retail partnership with DSPM is the first of its kind, but surely not the last […] scientific findings related to the skin and scalp microbiome make an undeniable case for the essential role it plays in maintaining skin health,” said David Koo Hjalmarsson, co-founder and CEO of Kind to Biome. “While seeing consumer awareness increase, we are also experiencing a spike in demand of microbiome-first products from retailers.” 

 

He continued, “The ability to carry a third-party verified mark of approval on your skincare products, such as Kind to Biome, is the gold-standard for us and our customers,” said Flo Glendenning, VP, product and sustainability, The Nue Co. “The future of skincare is rooted in skin health, and Kind to Biome are at the forefront of supporting that movement with accountability and transparency.”