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Joins natural marketplace for toothpaste, mouth rinse.
October 5, 2010
By: TOM BRANNA
Editor
A breakthrough in the science of oral hygiene – Kiss My Face has replaced the water found in standard toothpastes with aloe vera gel to create an exceptionally effective product, according to the company. Its new range of oral care hit the shelves at Target, Whole Foods and online at KissMyFace.com The new Whitening Aloe Vera Toothpaste ($5.99) contains olive leaf extract, Iceland moss, peppermint oil and xylitol with the certified organic aloe vera. The product is free of fluoride and sodium lauryl sulfate. There is a variety of formulations in the oral care range – from sensitive to breath freshening, as well as a new Vanilla Mint mouth rinse ($9.95) infused with superfruit antioxidants including goji berry, pomegranate and green tea. Kiss My Face was founded on a 200-acre organic farm in New York’s Hudson River Valley and has been operating out of a converted barn and feed store ever since.
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