Klarna Reveals the Top Beauty Items Sold During the Holidays in Annual Glow Up Report

Klarna has released its annual Holiday Glow Up Report for 2022. 

 

The report is based on a survey sent out online during October 2022 in collaboration with research agency Dynata to a representative sample of more than 17,540 consumers across 17 countries and 3 continents, with more than 1,000 respondents per country including 1,020 in the US.

 

According to Klarna’s report, the product itself is the most important consideration for consumers purchases (47%) closely followed by the brand (39%) when choosing beauty gifts for their loved ones during the holiday season.

 

Ingredients and formula (35%) are also a vital part of the selection process. 

 

Their other findings revealed that top beauty items for Christmas were fragrance at 49%; makeup (lipstick, blush and mascara) at 39%; and skincare (serum, exfoliator, day cream) at 35%.

 

Forty-one percent of survey respondents have already bought beauty bundles and holiday limited-editions and 30% are planning to buy them. Younger generations buy holiday limited-editions and beauty bundles more often. Eighty-two percent of Gen Z’ers have either already bought holiday beauty bundles or are planning to.