Event Coverage

Kline To Host Webinar on K-Beauty’s US Revival on Sept. 25

Analysts say this renewed interest raises important questions about what the future holds for K-Beauty’s success in a saturated beauty market.

Author Image

By: Lianna Albrizio

Associate Editor

K-Beauty took center stage at this past summer’s Cosmoprof Las Vegas with new cleansing routines and expanded offerings in sun care and hair care.

Analysts say this renewed interest raises important questions about what the future holds for K-Beauty’s success in a saturated beauty market.

Kline will hold a digital event on Sept. 25 at 10 am EST regarding K-Beauty’s supposed revival.

Speakers will include beauty and wellbeing experts Max Kay, director of predictive analytics, and project manager Dana Kreutzer. These experts will explore the role of TikTok in reigniting interest in K-Beauty; track the evolution of past K-Beauty favorites; spotlight today’s rising stars in the K-Beauty landscape; analyze how US consumers are discovering K-Beauty brands online; and assess K-Beauty’s current vitality and future strength using Kline’s Trend Predictor Tool.

To register, go here.

Keep Up With Our Content. Subscribe To Happi Newsletters