Klorane Expands Distribution

French hair care marketer Klorane’s bestselling Gentle Dry Shampoo with Oat Milk—a favorite of top hairstylists and A-list celebrities from Gwyneth Paltrow to Rebecca Romijn—will be available for the first time at all Ulta locations nationwide.The entry into the more than 390 beauty retail stores will begin on Feb. 27, with the full-size product. The brand’s eco-friendly, fully recyclable, non-aerosol version will also be included in the rollout.

“Klorane formulated the world’s first dry shampoo, and it is one of the most celebrated in the industry,” says the brand’s marketing manager Katharina Goetz. “So what better choice for Ulta, the hair care expert, to offer their consumers than ours.”