Klorane to Join QVC Roster

Klorane, the coveted French haircare line under the Pierre Fabre Dermo-Cosmetique umbrella, is scheduled to launch on QVC Jan. 22, 2010, at 7 p.m. (EST) with their cult favorite Gentle Dry Shampoo with Oat Milk. Celebrity stylist John Vella will be on-air to endorse the product.

“We are excited to launch on QVC with our No. 1 selling product that is loved by professional stylists, celebrities and beauty editors alike,” said Katharina Goetz, Klorane’s U.S. marketing manager.

The Gentle Dry Shampoo with Oat Milk is a convenient alternative to shampooing by cleansing and refreshing the hair water free, said the company. Suitable for all hair types and the whole family, it contains oat milk produced from a patented method without any chemicals for optimal safety, making it appropriate for even the most sensitive scalps.

With a quick spritz, oat milk soothes the scalp, while corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Body and bounce are instantly restored, delivering clean, shiny hair with a light, refreshing scent. Skipping a washing in the shower will not only save time and extend the life of a blow-out, but it will also prevent color fading.