L Catterton Leads Series A Investment for Squared Circles

Squared Circles, a consumer-focused venture studio incubating brands grounded in science, announced the closing of a $40 million Series A funding round led by L Catterton.

With this new funding, Squared Circles plans to launch and scale at least five more health and wellness brands over the next three years.

This investment follows L Catterton’s prior participation in the company’s Seed round, which was led by investor Wildcat Capital Management, LLC, and Regeneration VC.

Squared Circles was founded by Alexander Gilkes, Osman Khan and Lukas Derksen and is focused on creating “science-backed consumer products” in the food, beverage and health and wellness spaces.

“We’re thrilled to support Squared Circles as they create some of the most forward-thinking and innovative products that leverage science and AI to meet the needs of the consumers of tomorrow,” said Jon Owsley, managing partner of L Catterton’s Growth Fund. “Their targeted approach to consumables, expert grasp of consumer mindset and behavior, and seamless fusion of science with culture fill an important gap in the market. Squared Circles is set to lead the next wave of profitable, impactful innovation that benefits both people and the planet.”

Gilkes, Khan and Derksen collectively have over 60 years of experience building brands and launched eight companies.

Squared Circles has built and launched three companies:

Magic Molecule: a skin health solution that recreates a compound naturally produced by the white blood cells — hypochlorous acid;

Freaks of Nature: a high-performance skin microbiome brand designed for the 164 million outdoor enthusiasts in the US alone, with Kelly Slater as co-founder; and

Algae Cooking Club: a healthy oil and fat product derived from microalgae, disrupting the $50 billion edible oils and fat end market and co-founded by Eleven Madison’s Daniel Humm.

Squared Circles licenses new bioscience IP to deliver targeted product experiences and competitive moats and leverages a stage-gated playbook supported by generative AI to speed up innovation and improve efficiency.

“We want to work with scientists to shape a future where consumer products benefit both individuals and the planet,” added Khan.