La Roche-Posay Makes Upgrades To My UV Patch

La Roche-Posay has unveiled the most recent changes to My UV Patch, its connected patch that improves sun safer behavior and helps minimize sun burns. The company showcase the enhancements at the second edition of VivaTech in Paris.

The UV patch is a transparent adhesive containing photosensitive dyes that change color when exposed to UV rays that works with the related application to indicate varying levels of sun exposure. The technology includes an algorithm that takes into account personalized data (geolocation, phototype of skin tone, hair and eye color) to provide helpful sun safe tips, such as when to reapply sun screen, seek shade, etc.  According to the L'Oréal-owned brand, its regular use has recently demonstrated that positive behavior change can be effectuated, with preliminary survey results showing that the patch use actually improves sun safer behavior and helps minimize sun burn among users:

• 63% experienced less sunburn
• 37% used more facial sunscreen
• 31% tried to stay in the shade more

Rolled out last year, La Roche-Posay says it has streamlined the My UV Patch user experience with simpler and easier to read home page data.The company has made improved multi-user management to track each family member's exposure, simplified visual and textual feedback for at-a-glance updates andreorganized full screen sections for uncluttered information. It also optimized scanning from any angle and the patch now detects when the user is indoors to avoid unnecessary notifications and most relevant tailored data.

Others enhancements have been made to engage the youngest users. La Roche-Posay has redesigned the app with game like features to make protecting skin fun (rather than a chore). For example, there is now an augmented reality avatar interacting with users, who earn points for each scan and can unlock prizes.