Marketing News

La Roche-Posay Patches Things Up

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By: TOM BRANNA

Editor

This month, La Roche-Posay is officially rolling out to consumers the My UV Patch, its stretchable skin sensor is designed to monitor UV radiation in real-time. It is available free of charge via La Roche-Posay’s website and through key physicians, according to the brand, which is part of L’Oréal.

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