Company News, Marketing News

Lancôme and Ntwrk Partner for Exclusive Be@rbrick Collection

The two brands are teaming up for the Oct. 25 release of 10 Lancôme x Be@rbrick customized and collectible toys.

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By: Lianna Albrizio

Associate Editor

Livestream shopping platform Ntwrk has a new partnership with Lancôme.
 
The two brands are teaming up for the exclusive release of 10 Lancôme x Be@rbrick customized bears, popular art collectible toys that GQ dubbed “streetwear’s most enduring icon.” Made by Japanese company Medicom Toy, the bears have been behind some of the most groundbreaking collaborations from the world’s best brands, fashion houses and artists. 
 
The toys will be released alongside Advanced Génifique serum, with limited edition, collectible Be@rbrick-themed packaging. Pairing the Advanced Génifique serum with the collectibles allows Lancôme to put an artistic spin on one of its most iconic products.
 

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