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Lancôme Enters Metaverse with The Louvre

Beauty enthusiasts can now visit the Louvre Museum in Paris for an immersive showcase.

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By: Lianna Albrizio

Associate Editor

Lancôme has teamed up with the Louvre Museum in Paris to enter the Metaverse with the Lancôme Happiverse. 

French art-inspired cosmetics collection includes palette, serum and lipstick.
 
The virtual world is inspired by the collaboration of two leading French institutions priding themselves on beauty and empowering women worldwide.
 
Beauty enthusiasts can now visit the Louvre Museum through an immersive experience where beauty of the world and beauty of the future meet, according to marketers. 
 
Visitors can explore, play games and unlock special rewards such as 15% off at Lancome-usa.com.
 

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