Lancôme Expands Partnership with St. Jude

Lancôme is expanding its commitment to St. Jude, with the Moments of Happiness campaign, which will begin this month and will include regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nationwide fundraising efforts that will benefit St. Jude throughout the year.
 
For the past five years, Lancôme has partnered with St. Jude through various fundraising efforts and is now elevating and expanding their support.
 
From Oct.18 to Oct. 24, the brand will donate $1 directly to St. Jude for every transaction made on Lancome-usa.com and at counters nationwide. A limited-edition bracelet will also be offered at counters for incremental donations, according to the beauty brand.
 
“Our work with St. Jude began in 2010, and every year, it's becoming bigger and bigger, and better and better,” said Xavier Vey, president of Lancôme USA.”It's a very important partnership for Lancôme.  It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that's fundamental for Lancôme, because the brand is all about bringing happiness beyond beauty. We like to say that at Lancôme, you come to a counter to look more beautiful, but you leave happier.”
 
Specific retail partners are also supporting the cause. From Oct. 16 through Oct. 24, Lancôme and Dillard's will donate $2 of every transaction to support research and treatment at St. Jude Children's Research Hospital. HSN will also be featuring the campaign during the brand's scheduled appearances on Oct. 24 and 25. In addition, Lancôme inviting fans and followers to Instagram or Tweet “hand hearts” with the hashtag #LancomeGivesBack* and the brand will make a $1 donation to St. Jude in their honor.
 
Celebrity makeup artist Mickey Williams will also host makeover events at select Dillard's and Macy's counters throughout October. For more information about these events and how to get involved go to lancome-usa.com.

“Lancôme has been a dedicated partner of St. Jude Children's Research Hospital for the past five years and we are truly grateful for their innovative approach in raising funds and elevating awareness of our life-saving mission through this new campaign,” said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. “Lancome's support means St. Jude can continue to freely share its discoveries so that one child saved at St. Jude means doctors and scientist worldwide can use that knowledge to save thousands more children.”