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Through Lancôme Cares, brand has donated more than 30,000 care packs in the past year.
May 11, 2021
By: Christine Esposito
Editor-in-Chief
In honor of International Nurses Day on May 12 and to express recognition and gratitude to all the nurses and frontline workers who are fighting the COVID-19 pandemic, Lancôme is renewing its program that sends care packages directly to hospitals. Last year, Lancôme launched its worldwide solidarity initiative “Lancôme Cares” and since May 2020, Lancôme has donated more than 30,000 care packs valued at approximately $3.5 million to nurses across the US and more than 215,000 worldwide in 30-plus countries. Hospitals in the US that will receive gift packages include NCH Healthcare System (Naples, FL); Columbia Presbyterian Hospital (New York, NY), Weill Cornell Medicine (New York, NY); Yale Northeast Medical Group (New Haven, CT); University of Michigan Ann Arbor Hospital (Ann Arbor, MI); Virginia COVID Vaccine Center (Richmond, VA), Inova Fairfax Palliative Care Unit (Fairfax, VA); Methodist Hospital Northlake (Gary, IN); Mars Medical Center (Mars, PA); Mayo Clinic (Phoenix, CA), Huntington Hospital (Pasadena, CA), Northridge Hospital (Northridge, CA) and many more. In addition, Lancôme will launch a print campaign on May 12 via an outdoor display on L’Oréal buildings around the world. A social campaign will launch via the dedicated hashtag #ShowYourGratitude to mobilize communities to show their own support and gratitude for nurses in their area and worldwide.
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