Lancôme Names Global Makeup Creative Director

Lancôme has named Lisa Eldridge as its new global makeup creative director. She will create products and collections and craft application techniques and tutorials designed to “make women's lives easier and turn makeup into a source of liberation rather than a constraint,” according to the brand.
 
“Lisa and Lancôme, immediately appeared evident for us,” explained Francoise Lehmann, general manager of Lancôme International, in a press statement. “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”

“It's an honor to be named makeupcreative director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity” said Eldridge. “We are designing a brand new Paris Makeup Atelier and I can't wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure.”