Lander Bulks Up Bath Range

Lander Essentials Adult Bubble Bath collection has added Cinnamon Swirl, Berry Kiss, Lemon Citrus and Lilies and Lilacs fragrances to the range for Holiday 2009. Each of the new fragrances is available in 25, 50.7 and 64 oz. sizes.

“We are thrilled to announce these great new on-trend fragrances just in time for the holiday gift giving season,” says Sue Hunt, pesident of Grand Brands LLC, marketer of Lander. “Fragrance is a key factor in creating a memorable bath experience and consumers are always looking for new experiences. These new formulas were specifically designed to address key consumer trends identified by our megatrends flavor and fragrance companies. Some of these trends include exploring exotic combinations of flowers and fruits as well as gourmand fragrances blended with rich textures and indulgent bouquets.”