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Latest Innovations from Rovi Cosmetics

New actives for skin and hair care formulations.

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By: TOM BRANNA

Editor

At the In-Cosmetics 2010 in Paris, Rovi Cosmetics will be introducing two innovative new actives as part of its Cellular Actives range.

Vivendin is proven to activate the longevity genes (Sirtuins) of the epidermal cells using Ineocell Technology – a cell targeted delivery mechanism. According to the company, in skin care products it activates the longevity genes and targets the delivery of the active into the epidermal cells.In studies, Vivendin showed to improve skin moisture, skin feel, skin tolerence, wrinkle reduction, a youthful look and skin firmness.
Epiprotectyl UV, a novel delivery system for UV protection of the hair, offers a significantly higher UV- and radical protection compared to plain filters. The hydrophilic carrier medium of Epiprotectyl UV facilitates formulating tremendously.

More info: www.rovicosmetics.de

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