Lauder Alum Launches Website

Marlene Klein Cosmetics has launched MarleneKlein.com (URL: http://www.MarleneKlein.com).

Founded by cosmetics entrepreneur Marlene Klein, formerly with The Estee Lauder Companies, the site claims to be the first “internet brand” cosmetics line. Sold exclusively online, Marlene Klein reportedly brings top department store quality makeup products to domestic and international customers at prices that are often 40-60% below those of comparable department store lines.

“I had long been searching for a way to make top-quality make-up products affordable for today’s women. Using the internet, we have found a way,” said Ms. Klein.

Frustrated by the cost of purchasing the entire series of products normally applied during cosmetics counter makeovers, Ms. Klein believed that there had to be a better way. It is the absence of the overhead associated with a “brick and mortar” presence, she says, that allows her to deliver exceptional value to consumers. Marlene Klein offers free online beauty consultation, and provides free Foundation samples to assist their clients with color matching. The website contains beauty tips, a “beauty talk” bulletin board, and a doctor’s column written by Marlene’s husband and business partner Roger Klein, M.D.. The company ships all U.S. orders within 24 hours of receipt, and has an unconditional 30 day return policy.