Lauder Goes Glam

Here's mud in your eye! The Estée Lauder Companies Inc. has signed an agreement to acquire GlamGlow, the Hollywood skin care brand focused on fast-acting treatment masks designed to deliver stunning, camera-ready results. Terms of the deal were not disclosed. The acquisition is expected to close in January 2015.


Founded in 2010 by Glenn and Shannon Dellimore, GlamGlow is a global Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering an exclusive collection of high-end treatment masks that help give skin a “gorgeous, spotlight-ready glow.” The brand is available in global specialty-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting in January 2015, Nordstrom.


“GlamGlow represents the ultimate in innovative facial masks,” said Fabrizio Freda, president and chief executive officer of The Estée Lauder Companies. “Glenn and Shannon’s vision—to create easy-to-use, effective products for camera-ready skin—has grown into an incredible success. GlamGlow is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. Its unique focus on facial masks strategically complements our current prestige skin care offerings, and we are thrilled to welcome Glenn and Shannon to our company.”


Next month,  GlamGlow will launch a new range of “mud to foam” daily cleansers. The current GlamGlow line includes five mud-based facial skin mask products, formulated with a patented Teaoxi leaf-steeping technology, to effectively brighten, hydrate, refine or clear the skin. Each mask is specifically designed to address a specific skin care concern: the original GlamGlow product, YouthMud, exfoliates for anti-aging effects, while SuperMud is a clearing treatment formulated for problem skin. ThirstyMud hydrates and PowerMud deep cleanses, while BrightMud eye treatment visibly plumps and brightens the under eye area.


“The Estée Lauder Companies embraces our brand philosophy that skin care can be sexy, innovative and fun,” said company Co-Founders Glenn and Shannon Dellimore. “(Estée Lauder) has the scale and vision to help bring the brand to its next phase of growth while remaining true to the identity that we’ve worked so hard to build. Having personally grown our brand every step of the way, we could not imagine a better home for GlamGlow.”