Laura Geller Beauty Foundation Celebrates 20 Years with ‘Let’s Face It’ Campaign

Laura Geller Beauty, known for artisan-crafted baked makeup formulated for mature skin, is celebrating its 20th-anniversary of its best-selling and cult-favorite product, Baked Balance-n-Brighten Color Correcting Foundation.

 

With over seven million units sold, the award-winning product is now being honored with the National Rosacea Society (NRS) Seal of Acceptance. Per the NRS, rosacea affects over 16 million Americans, typically onsetting at age 30. 

 

“Our commitment to creating makeup that is not only beautiful but also beneficial for mature skin has been at the heart of our brand since day one,” said Geller. “Aging skin is often more sensitive, drier and susceptible to flair-ups. We want the older generations to know we hear them, and to offer them products they feel comfortable putting on their face.”

 

The Baked Balance-n-Brighten Color Correcting Foundation is a marbleized formula that offers a weightless, creamy finish which self-adjusts to match skin tones, all while being enriched with hydrating antioxidants, centella asiatica and white tea extracts. In addition to the NRS seal, the Baked Balance-n-Brighten Color Correcting Foundation is also dermatologist-approved.

To mark this milestone, Laura Geller Beauty has launched the “Let's Face It” campaign with a series of content to be leveraged across brand social channels and digital platforms. “Let's Face It” features mature models with polarizing copy such as “That heavy foundation is making your wrinkles worse,” empowering women over 40 to embrace aging and the mature skin that comes with it.

 

“’Let's Face It’” is an acknowledgment that we must change our beauty routines as we age,” said Geller. “We want to inspire confidence and joy in every person, especially those who love beauty but often feel overlooked when it comes to brands. Beauty knows no age, but the products you use do – we're here to provide that and support our community along the way.”

 

The “Let's Face It” campaign is now live on the brand's website. Laura Geller Beauty's products, including the best-selling Baked Balance-n-Brighten Color Correcting Foundation, are available on QVC, LauraGeller.com, Amazon and other select retailers.

 

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