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Clean beauty brand rolls out 20-shade range.
June 1, 2018
By: Christine Esposito
Editor-in-Chief
Clean beauty products company Lawless has launched its first product in the complexion category. New Woke Up Like This Flawless Finish Foundation offers 20 shades that span from fair to deep with several categories of undertones. The noncomedogenic formula is SPF- and silicone-free, and includes lightweight skin-balancing oils and shea butter to create a radiant satin finish for full-coverage, long wear results, according to the brand. “When it comes to 'natural' foundations, most currently on the market deliver sheer coverage or use pore-clogging oils like coconut oil. I created a toxin-free formula that delivers a radiant, full-coverage finish that is noncomodegenic, silicone- and SPF-free. Now you can not only feel good about the ingredients going on your skin, but feel confident and beautiful with the level of coverage and staying power,” said founder Annie Lawless. Each Woke Up Like This foundation shade retails for $46 at LawlessBeauty.com and on Sephora.com on June 5.
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