Leoni Sceti Appointed New CEO at Coty

Coty welcomed longtime consumer goods executive Elio Leoni Sceti as chief executive officer. Bart Becht, Coty’s current interim CEO and chairman, will remain chairman following the transition.

Leoni Sceti brings a proven track record of devising and executing corporate strategies to build global brands and achieve strong financial results at consumer-oriented companies ranging from EMI Music to the Iglo Group, according to Coty. At the Iglo Group, a European frozen food company, he worked closely with colleagues to successfully reframe the company’s growth and investment models behind the “Better Meals Together” strategy, turning the market share trends on its core Birds Eye, Iglo and Findus brands. Under his leadership, Iglo captained an industry redefining Corporate Social Responsibility program, centered on the benefit of freezing to reduce food waste.

As CEO of EMI Music, he combined his passion for global consumer branding and media with the love the music industry has for creative talent, successfully returned the company to revenue growth and expanded profit margins, reversing previous declines, according to Coty. He led EMI’s transformation from a traditional record label into a consumer-led music company, helping achieve the global success of established and new artists, such as Coldplay, Katy Perry and David Guetta, and building the global reach of catalogue masterpieces like the digital remaster of the Beatles full collection. 

Leoni Sceti also worked for P&G and for 16 years in various marketing and senior leadership roles at Reckitt Benckiser (RB), where he oversaw both the North American, European and global categories during his tenure and consistently outperformed the industry in terms of both revenue and profit growth, according to Coty.

In other news, Coty appointed Camillo Pane as EVP category development, effective July. He will join the executive committee and report to Bart Becht, chairman and interim chief executive officer. Pane succeeds Renato Semerari, who will remain in his role for the transition period.

Pane’s responsibilities will include the development of strategies, innovations and support programs for Coty’s categories and brands across all of its businesses of fragrances, color cosmetics, skin care and body care. He was most recently senior vice president, global category officer consumer health at Reckitt Benckiser. In that role, he was responsible for managing one of the largest and fastest growing categories at Reckitt Benckiser. He started with Kraft and was with Reckitt Benckiser for 19 years in local marketing, general management and global category development roles across a very broad variety of categories and brands in Italy, US, Brazil and the UK.