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Lily.B Signs Colbie Caillat As Spokesperson

Grammy Award winner to promote skin care line.

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By: TOM BRANNA

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Lily.B Skincare has signed Grammy Award-winning singer-song writer Colbie Caillat as its official spokesperson.


Caillat has entered into a multi-year agreement with the firm to promote its line of skin care products. Shewill be actively promoting Lily.B in its print, on-line, in-store, and social media campaign, including a series of appearances on behalf of the brand.

“We are thrilled to have Colbie on the Lily.B team,” says Lily.B founder, Liz Bishop. “Her amazing talent, energy, and lifestyle make her the perfect partner as we continue to grow the Lily.B brand.”

Caillat will be co-headlining a 50-city concert tour with Gavin DeGraw, kicking off May 25.

You can read more about Lily.B’s rapid growth in this Happi.com exclusive.

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