Limited Brands To Build International Presence

Limited Brands is looking to build its international presence, and in doing so has created Limited Brands Canada, a Montreal-based company that will support all Limited Brands retail stores and strategic expansion in Canada, including Bath and Body Works. Additionally the firm has forged a new franchise partnership with M.H. Alshaya, Co. to operate Bath and Body Works stores in the Middle East.

M.H. Alshaya Co. is an international franchise operator for more than 55 of the world’s most recognized retail brands, including Starbucks, H&M, American Eagle, Pottery Barn, P.F. Chang’s, Office Depot and Boots.

Initial plans call for Bath and Body Works stores to open in the Middle East later this year.

“As we grow our business with the support of M.H. Alshaya and its leadership, we will benefit from their success and knowledge as we strive to provide these new customers with an emotional experience that is true to our brand,” said Leslie Wexner, chairman and chief executive officer of Limited Brands.

Joanne Nemeroff will serve as president of Limited Brands Canada, in addition to her role as president of La Senza.