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Lindal Powers Body Spray Collection

Making waves in the Middle East, says company.

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By: TOM BRANNA

Editor

When the Lindal Group’s advanced aerosol dispensing technology was selected by Germany’s The Birkholz Group for its line of women’s body sprays, it underscored the appeal of high quality, innovative premium packaging—as well as the remarkable potential of the personal care product market in the Middle East, according to the company.

The company’s operating unit, BB by Berlin GmbH, sells its products in the Middle East, especially Iraq.The four SKU line of perfumed women’s body sprays utilizes Lindal Group’s Carla actuator, ideal for this type of formulation.

According to Philip Brand, global marketing director for Lindal Group, today’s Middle Eastern personal care product market has changed, and is poised for enormous growth, as consumer spending patterns evolve and retail distribution channels expand.

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