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Latest innovation premieres on QVC.
November 29, 2011
By: TOM BRANNA
Editor
An avid traveler and billed as a modern fragrance industry pioneer, Lisa Hoffman is a “scent-savant” and passionate perfume provocateur.The Los Angeles-based founder of Lisa Hoffman Beauty spent years studying in Grasse, France with some of the world’s leading perfumers. Beginning with the launch of Variations, a unique fragrance concept collection designed to instantly complement a woman’s changing scent sensitivities, the brand now has a following on QVC and at other retailers around the world. Her latest rollout for 2012 is a line of “fragrance jewelry” comprised of trend-right earrings, pendants and bracelets featuring a round charm that encases spherical wood beads featuring a proprietary delivery system that slowly releases perfume as they are exposed to air. For an interview with Hoffman, visit Happi.com for a story posting soon. More info: www.lisahoffmanbeauty.com
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