Company News, New Products

Lisa Rinna Expands Cosmetics Offerings

Reality star to add more color to her lip line lineup.

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By: TOM BRANNA

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Real Housewives of Beverly Hills' star Lisa Rinna is dishing on new additions to her cosmetics line which debuted during the pandemic. Line expansion will focus on six lipcolor collections and later, eye color.

Rinna Beauty already includes lip kits ($45), lipsticks ($22) and lip glosses ($19), all available at Rinnabeauty.com. Manufactured by SEL Beauty, Rinna Beauty enjoys 25% sales gains month-over-month since its debut in Fall 2020 and will reach $10 million in sales this year.

More on this brand in our look at the color cosmetics market.

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